Baton Rouge police are looking for the man who robbed the Sugarbelle bakery Wednesday morning in the 5100 block of Plank Road.

A black, slim man, 5 feet 8 inches tall and in his early 20s, entered the bakery shortly before 11 a.m. Wednesday, pulled out a handgun and demanded money, said Cpl. L’Jean McKneely, a Baton Rouge police spokesman.

The man, who had a twist in his hair, grabbed money from the store’s register and fled the store on foot toward Hollywood Street, McKneely said.

McKneely said the man wore a gray hoodie, blue jeans a baseball cap.

Anyone with information about this incident can contact police at (225) 389-3845 or Crime Stoppers at (225) 344-7867.