City police officers said Thursday that the Color 5 Mile run is a scam that is not permitted to have a race purportedly scheduled this weekend in downtown Baton Rouge.
Cpl. L’Jean McKneely Jr., Baton Rouge police spokesman, said officers are warning residents not to sign up and pay for the race.
“They are not having the run this particular Saturday,” McKneely said.
He said the listed phone number for the race is disconnected and participants have not been able to contact anyone affiliated with the race.
“So everything from what we know, it’s fictitious,” McKneely said.
The Police Department also provided a link for the race website, which contains similar language and imagery and promotes a similar concept as another race put on by a Utah events company.
That race, the Color Run, which has races around the nation in which 5K runners are doused with paint at stations, is owned by a company that is A+ rated by the Better Business Bureau and touts affiliations with Major League Baseball.
That race, a for-profit event, is owned by The Color Run LLC, which says it does work with charities for its races. McKneely said that company has had races in Baton Rouge before. According to that race’s website, The Color Run had a race in Baton Rouge on April 4.
The Color 5 race, the one Baton Rouge police say is a scam, is owned by Color Mile LLC, the race’s website says.
Check-in for the bogus race is supposed to start at 7:30 a.m. Saturday at City Hall, 222 St. Louis St., Baton Rouge.
McKneely has asked victims of the scam race to report the incident to local law enforcement.
Messages left with a New York City telephone number for Color 5 Mile’s “registration support” were not returned Thursday, nor was an email to race organizers.