Now that the Nov. 21 election is over, Louisiana residents are getting a break from what felt like a non-stop barrage of political ads on television during the campaign cycle.
When all calculated, about $20 million was spent on the governor’s race alone, according to the final analysis from the Center for Public Integrity’s ad watch project. Another $10 million was spent on ads in other races.
All of CPI’s numbers are estimates based on media monitoring firm Kantar Media/CMAG, but they provide some insight into the relative amounts spent on the governor’s race this year.
Here’s the breakdown of how much candidates and groups spent, per CPI’s analysis:
- Republican David Vitter, who lost the Nov. 21 runoff, spent the most at about $4.1 million for 14,656 ads.
- Democrat John Bel Edwards, the winner and now governor-elect, came in second at $3.2 million for 11,051 ads.
- The pro-Vitter political action committee Fund for Louisiana’s Future spent at least $3.68 million on 7,895 ads.
- The Republican Governors Association’s Right Direction PAC spent nearly $1.5 million on 3,770 ads.
- Anti-Vitter Gumbo PAC (which received funding from the Democratic Governors Association) spent more than $1.8 million on 3,568 ads.
- Anti-Vitter Louisiana Water Coalition spent about $839,880 on 1,308 ads.
Leading up to the Oct. 24 primary, about $5 million more was spent by candidates that didn’t make the runoff and groups supporting them. That includes
- Republican Scott Angelle spent about $1.53 million on 4,679 ads.
- Republican Jay Dardenne spent about $1.3 million on 3,968 ads