As the Louisiana governor’s race comes to an end, the TV ad war is as hot as ever, based on the Center for Public Integrity’s latest update.
Television ad buys in the governor’s race alone have now topped $17.3 million.
Republican U.S. Sen. David Vitter’s campaign has spent the most on political ads at $3.8 million. The pro-Vitter Fund for Louisiana’s Future also has spent more than $3 million. The Republican Governor’s Association, also backing Vitter, has spent at least $1.2 million.
Democratic state Rep. John Bel Edwards’ campaign has spent $2.6 million on television ads, while the anti-Vitter Gumbo PAC has spent $1.2 million.
The $17.3 million total is since March 1, and includes the amount spent by primary opponents Jay Dardenne and Scott Angelle, both Republicans, and other outside groups.
Based on CPI’s figures, Edwards has outspent Vitter on ads since the primary by an estimated $450,000.
The Center for Public Integrity has analyzing political TV ads tracked by media monitoring firm Kantar Media/CMAG and updating the figures every Thursday.
Edwards and Vitter face each other in a runoff Saturday.