Number of people 'Googling' David Vitter skyrockets during debate vs. John Bel Edwards _lowres

Advocate staff photo by HILARY SCHEINUK -- Gubernatorial candidates U.S. Sen. David Vitter, R-La., right, is mic'd up ahead of his debate with state Rep. John Bel Edwards, D-Baton Rouge, Tuesday, November 10, 2015, at LPB Studios in Baton Rouge, La.

Google searches about Republican U.S. Sen. David Vitter shot up last night near the end of his first televised debateagainst Democratic state Rep. John Bel Edwards in the gubernatorial runoff.

The spike would appear to correspond with a heated exchange between the two about negative ads, trackers and Vitter's 2007 prostitution scandal, which was never mentioned by name, but was alluded to by Edwards as Vitter's "extracurricular activities."

An analysis of Google Trends data shows that searches for both candidates began a steep incline when the 7 p.m. debate started. Early on, during the policy discussions and when Vitter repeatedly urged voters to check out Edwards' record, searches were slightly more geared to Edwards. But at the 7:48 p.m. mark, when the debate entered it's final blistering stretch, Vitter's searches shot up, while Edwards' fell dramatically.