Gov. John Bel Edwards has released a new ad to try to build support for his budget plan and take aim at the conservatives who are trying to block key components of it.
"Fixing Louisiana's budget crisis was never going to be easy, but for some, playing politics is more important than doing what's right," Edwards says in the 30-second spot tweeted by his spokesman Richard Carbo Friday afternoon. "Their only answer is 'No.' No solutions and no plan of their own."
The governor partnered on the ad with Rebuild Louisiana, a political action committee that supports Edwards' efforts. Trey Ourso, of Rebuild Louisiana, said that the PAC is paying for the ad, which is beginning as a digital campaign but is expected to hit television airwaves next week.
He said the group hasn't yet decided on a dollar figure for the ad buy and will be evaluating the most crucial markets to target as it goes.
Edwards recently has faced an opposition ad from the Lane Grigsby-backed Truth in Louisiana Politics.
Ourso said that partially prompted the ad in support to give Edwards a direct line to the people.
"He's trying to talk to the people of Louisiana and tell them what he's working on," Ourso said.
Edwards faces an uphill battle in building support for his proposed Commercial Activity Tax, which would bring in $400 million by taxing business transactions.
In the ad, he doesn't mention the tax outright, but says that his plan "make big corporations pay their fair share."
"It's time to roll up our sleeves and do the job that you have elected us to do, because Louisiana can't take 'No' for an answer anymore," he says at the end.
The state Legislature is currently working on budget and tax proposals. The session started April 10 and must end by June 8.
Edwards, a Democrat, faces particularly tough battle in the GOP-controlled House, which has called for a budget that relies on no new revenue.