No decisions have been made about the future of the Daily Reveille or any other product of LSU Student Media, and all decisions will be made in extensive consultation with the students working in our various media products.
A recent story in The Advocate, mentioning the possibility of cutting the Reveille from five days a week to one or two, generated a strong reaction among alumni and students, which we understand and welcome. Our driving concern in pursuing a new strategy for LSU Student Media is to continue providing an experience that will create such strong and passionate lifelong connections.
Some of the reaction has understandably focused on the possibility of print frequency and has incorrectly presumed that this would be a decision made unilaterally by administrators. To ensure that everyone in this discussion knows all the facts, we want to clarify this situation:
The most important factors in any decisions will be serving the university community’s needs and providing relevant experience to prepare students for media careers. Our community’s heavy digital use is clear, and the importance of digital media will only grow during the careers of our students.
We have not decided to reduce the print frequency of the Daily Reveille, and we won’t in the fall semester at least.
Any changes to the Student Media leadership structure must be approved by the Student Media Board, which has student government, university and professional representation. We have informed the board about the discussions already taking place.
Students have been involved in our discussions about the future from before Dean Jerry Ceppos hired me as director of Student Media. I explained my vision for a prosperous future for LSU Student Media in detail in the interview process, including at meetings with students. After being hired in mid-May, I shared that vision in writing and in personal and telephone discussions with student leaders in the organization.
Through the summer, we have continued the discussions by email, telephone, in individual meetings and on collaborative Google documents. In all of those conversations, I made clear that students would be involved at every step, and they have.
Financial challenges facing LSU Student Media are serious, and we cannot continue to draw on our reserve fund at the rate we have the past two years.
We welcome the interest and passion about the Daily Reveille and the journalism experience and education we provide in LSU Student Media. All discussions and decisions about our future strategy will involve the students and will be made to provide the best experience and education for current and future students.
director of Student Media, LSU Manship School of Mass Communication