The headline on the lead story of Sunday’s Advocate Nov. 18 caught my eye — but not in a good way. It read: “Firms question crime rate” on the top line and continued below with, “Concerns growing for local businesses, perspective companies.”
I could not make sense of the second line and reread it, thinking perhaps I had overlooked something or misread the words. But as I read again and then glanced through the article, the reason for my confusion became apparent. The word “perspective” should have been “prospective.”
Perhaps a last-minute change had to be made to the paper which resulted in the error, or maybe a typesetter accidentally keyed in the wrong word. Still, proofreading is an important step in the writing process, and not even a looming deadline should allow an error of this sort to slip through.
I have noticed errors in the Advocate before, though rarely, and the staff normally does a great job in the use of language. However, to have such an error appear on the front page of the paper does not leave a favorable impression.