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LSU has celebrated former Tiger and current New York Giants receiver Odell Beckham Jr. winning the NFL Offensive Rookie of the Year with a billboard in Times Square.

Beckham, selected with the 12th pick in the 2014 draft by New York, had 91 receptions for 1,305 yards and 12 touchdowns despite missing the first four games of the season.

The billboard is located above the Good Morning America Studio on the 1500 block of Broadway at 43rd and 44th avenues. It’s scheduled to run through at least Thursday.

The sign was designed by Krystal Bennett-Faircloth of the LSU Sports Information Department. It features Beckham’s one-handed catch that he made against Iowa in the 2014 Outback Bowl along with one of his New York Giants action shots. A LSU football helmet along with the slogan, “Born on the Bayou” is featured on the sign as well as the LSU football Twitter handle @LSUfball.