LSU is thrusting its two star athletes into the spotlight more than ever.

The school announced Friday that it’s beginning a new ticket-selling marketing campaign – called “We Geaux 25/7? – based on the jersey numbers of basketball player Ben Simmons and football player Leonard Fournette. Both standouts were ranked as the No. 1 recruit in the nation – Fournette in 2014 and Simmons this year.

Simmons wears No. 25, and Fournette dons No. 7. In a release, the school says that other basketball players and football players will be used in the campaign – all with the goal to promote both sports and sell tickets.

As part of the campaign, Simmons is joined by freshmen Antonio Blakeney and Brandon Sampson and returning stars junior Tim Quarterman and senior Keith Hornsby. Football players joining Fournette in some of the campaign promotional materials in days and weeks to come include senior offensive lineman Vadal Alexander, junior linebacker Kendell Beckwith, junior defensive tackle Christian LaCouture, and senior linebacker Lamar Louis.

The school hasn’t shied away from using its stars in promotional ways. Over the summer, LSU took criticism nationally for a ticket-selling campaign that used Simmons’ torso on a poster that read “He’s coming.”