The man who introduced "alphabet" lures to the world of bass fishing passed away Thrusday in Hot Spring, Ark.

Carl "Cotton" Cordell, who manufactured the "Big O" plastic crankbait among many other now famous hard-plastic lures, was 86.

A biography published when Cordell was inducted into the Fresh Water Fishing Hall of Fame in 1988 noted his career began in the early 1950s when he was designing and making lures for Creek Chub and Heddon lure companies before he went into business for himself in the mid 1950s.

His first designs at Cordell Lures included the Red Fin, the Gay Blade and the Hot Spot.

Fishing Tackle Retailer writer Ken Duke's story Thursday documented Cordell's legendary ascension in the business, when Cordell purchased the rights to a wooden lure from Fred Young, and turned the design into the Big O, a handmade bait Young named for his brother Odis.

"The 'Big O' took the bass world by storm, and soon there were dozens of imitators," Duke wrote. "Cordell purchased the lure from Young in 1973, and began mass producing them in plastic. He sold 1.3 million in the first 13 months.

Funeral arrangements are incomplete.