NBC Sports announced Tuesday it will continue to televise the annual Bayou Classic through 2012.

The Southern-Grambling football rivalry in the Louisiana Superdome has been televised by NBC on Thanksgiving weekend since 1991. As part of the agreement, State Farm is continuing its title sponsorship.

“The Bayou Classic is a slice of Americana, and at the end of this agreement we will have broadcast this iconic event for 23 straight years,” said Jon Miller, president of programming for NBC Sports and VERSUS in the announcement.

This year’s Bayou Classic is scheduled for Nov. 26.

“The NBC Sports broadcast and the title sponsorship helps us spread our Jaguar pride into millions of households nationwide,” Southern University System President Ronald Mason Jr. said in the release. “(The) Bayou Classic is more than a football game; it’s a tradition of family fun and camaraderie that we look forward to every Thanksgiving weekend.”

The “Bayou Classic Road Show,” a regional, season-long tour designed to promote the rivalry game, began this week with stops in Monroe, Shreveport, Alexandria, Lafayette, Baton Rouge and New Orleans.

The next stop is 6 p.m. Wednesday in Shreveport at the Southern Museum of Art in Shreveport.

The Baton Rouge tour stop is from noon to 1:30 p.m. Friday at the Belle of Baton Rouge.

Grambling won last year’s Bayou Classic 38-17. Grambling leads the overall series 19-18.

The event also features the popular “Battle of the Bands.”