The Southern athletics department will launch a new online store Sunday.

The department has partnered with a Dallas-based firm for, which will offer fans a catalog of “collegiate licensed apparel and specialty gifts, which will directly impact the department’s budget,” according to the university.

Advanced Online, the Dallas-based firm, manages more than 100 websites for clients that include Lockheed Martin and Bell Helicopter, along with several colleges and conferences.

Advanced Online also manages the Southwestern Athletic Conference’s online store,

“This also gives us an opportunity to generate revenues to support SU Athletics and give alumni across the nation an opportunity to purchase a wider array of products than have ever been made available to them,” Athletic Director William Broussard said. will offer a 10-percent discount on all products from May 13-June 18.