Studies have shown the practice of naming storms is beneficial on a number of fronts, including better awareness, better media coverage and an improved storm response, according to a report on the online news site Quartz.

The unnamed storm that caused unprecedented Louisiana flooding in August is a good example of the other side of the picture, the report says.

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According to the World Meteorological Organization, naming storms makes it easier for the media to report on a storm and heightens interest in warnings among locals, which increases community preparedness, Quartz reports.

In Louisiana, residents complained that national media were late to the scene and provided limited news coverage of the devastating event.

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Quartz, a digital news publication that specializes in global economic news, cites cases around the world where naming storms has shown positive results. See the full story here.

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