Eight digital Lamar Advertising billboards in Baton Rouge will have special messages for visiting South Carolina fans this weekend.
Lamar announced Thursday that it's using space on its boards to display two messages: "Geaux GAMECOCKS! We stand STRONG with you!" and "Geaux GAMECOCKS! Make yourself at home!"
The messages will be displayed through Saturday.
The game between LSU and South Carolina will be played to Baton Rouge in the wake of deadly flooding in Columbia, South Carolina, both schools and the Southeastern Conference announced Wednesday.
The game is slated to kick off at 2:30 p.m. in Tiger Stadium on ESPN.
The game will technically be a home game for South Carolina, though LSU will occupy its locker room and its traditional west sideline. South Carolina had already requested that it wear white jerseys for this game, meaning LSU will wear purple jerseys.
South Carolina will keep the ticket revenue and reimburse LSU for its expenses to conduct the game.
Athletic director Joe Alleva said LSU plans to make a donation to South Carolina flood relief and said his goal is for his school to break even financially from hosting the game.
Alleva said LSU will not paint the field South Carolina colors but will play the school’s fight song and its alma mater.
“We want them to feel at home,” Alleva said at a hastily called news conference Wednesday afternoon.
“We’ve been through this in Louisiana,” he said. “We want to help any way we can.”