A south Louisiana Pomeranian named Roux — who has his own Instagram and Twitter accounts, as well as his own YouTube channel — has struck digital gold with a viral video of his sneeze that some are calling “epic” and “the cutest thing ever.”

"Seize the day" #roux #rouxthepomeranian #Pomeraniansofinstagram #dogsofinstagram

A photo posted by Roux the Pomeranian (@roux_pom) on Jul 31, 2015 at 8:21am PDT

As of Monday at noon, more than 5.7 million people had watched the YouTube video, which also has been featured on NBC’s Today show, Good Morning America and websites around the world.

On his Instagram page, Roux describes himself as "a Cajun fluff ball from South Louisiana" who loves to play and "eat lots of treats!"