The New Orleans Saints weren’t in Super Bowl XLIX, but they were represented.
Pop singer and Louisiana native Britney Spears showed some love to the home team in a 10-second spot supporting #SuperBowlRally. During the commercial, the former teen superstar, now 33, applied black decals featuring fleur de lis to her eyes. She hummed and warmed up her voice, as the screen read, “Britney’s getting ready,” and then “Are you?” prompting online speculation about whether she’d be a surprise part of the halftime show. She wasn’t.
Other comments on social media included “Britney looks great!” and “That doesn’t look like her at all!”
Meanwhile, just after the first half, Baton Rouge native Louis Herthum starred in a touching commercial for Toyota. Opening with the words “Being a dad is more that being a father,” the spot showed Herthum ever-present for his young on-screen daughter during poignant moments in her life, from helping soothe her broken heart, to supporting her choice to enter the military, dropping her off at the airport, tears in his eyes.
Lafayette native Mark St. Cyr’s finalist entry in Doritos’ Crash the Super Bowl commercial contest was edged out by spots titled “When Pigs Fly” and “Middle Seat.” St. Cyr and his team’s 30-second spot featured a dancing mishap on a rooftop, and was one of 10 making the final cut in the contest. The grand-prize winner was chosen through online voting, while Doritos picked the first-prize commercial. Both aired for the first time during the game.
Among the more serious spots was the first-ever Super Bowl ad dealing with domestic violence and sexual assault. Part of the “No More” campaign, the ad featuring a real 911 call.
“Months of work finally coming to fruition! Hoping this ad will make people think and truly make a difference,” 2008 Episcopal High graduate Hannah Park wrote on her Facebook page.
Park, an advertising executive for the NFL, and her creative team developed and produced the spot.
Spots for Louisiana-shot feature films “Jurassic World,” due in theaters June 12; and “Pitch Perfect 2,” opening May 15, also aired during the four-hour NBC broadcast.
Katy Perry’s halftime show also had a Louisiana touch to it. Wardrobe stylist Abby Franklin, formerly of Clinton, was part of the team handling the costumes for Perry and her dancers.
“It took a massive team to make this incredible show and I was a tiny tiny part,” Franklin said via Facebook.