WASHINGTON (AP) — Eight college fraternities say they will work together on a training effort focused on combating sexual misconduct, hazing and binge drinking.

The focus is on learning to recognize, diagnose and intervene in potentially harmful situations. An estimated 35,000 undergraduates will undergo training in the first year of the Fraternal Health and Safety Initiative consortium. The effort was organized by a company that insures campus fraternities.

The announcement comes less than a week after the White House started the “It’s On Us” campaign, which is focused on encouraging people to consider stopping sexual assault as part of their personal responsibility.

By some estimates, 1 in 5 women are assaulted during their college years. There’s been growing pressure in higher education to curb sexual assault and better help and protect victims.