Top pro basketball players representing East and West will duel it out in the NBA All-Star game at the Smoothie King Center Sunday at 6 p.m.
But there's much more going on around the main event.
Outside the Mercedes-Benz Superdome in Champions Square, the fun starts at 4 p.m. Thursday at the "NBA on TNT Road Show," with fan activities, a live broadcast and free concerts by Travis Scott at 6 p.m. on Thursday, and Pitbull at 10:30 p.m. on Saturday.
The road show is all about the fans, who are invited to show off their hoop skills at interactive clinics, meet players, try a lip-sync studio and more kids' activities.
There will be dunking contests and talent shows. Pop-up stores will sell NBA and "TNT Road Show" merchandise. For a complete schedule visit nba.com.
Hours for the road show are Thursday from 4 p.m. to 8 p.m.; Friday from 4 p.m. to 10 p.m., Saturday, from 2 p.m. to 7 p.m. and Sunday 4 p.m. to 7 p.m.
Stars of sports and pop culture will play in the NBA All-Star Celebrity Game Friday at 7 p.m. in the Superdome. With tickets starting at $240, it's a pricey event. But, it will be broadcast on ESPN, and the mega-watt level of celebs is a draw.
Michael Smith's West Team includes New Orleans' own Anthony Mackie, as well as Master P, Aarón Sánchez, Hasan Minhaj, Romeo Miller, Andy Grammer, Miles Brown, Tom Cavanagh, Mavericks owner Mark Cuban, Baron Davis and Candace Park, of the Los Angeles Sparks.
Jemele Hill's East Team pulls in talent like Nick Cannon, Ansel Elgort, Milwaukee Bucks owner Marc Lasry, Caleb McLaughline, Oscar Scmidt, Lindsay Whalen, Jason Williams, Rachel DeMita, Win Butler and Kris Wu.
At the Smoothie King Center at 9 p.m., the NBA Rising Stars Challenge, with tickets starting at $35, will feature 20 players selected by the league's assistant coaches.
The Pelicans' own Buddy Hield will be joined on the World Team with players from throughout the league.
Get a chance to see the NBA All-Star Team Practice at noon Saturday in the Dome. Tickets start at $122.
Saturday night gets hot at the Smoothie King Center for a host of challenges. An All-Star Saturday Night runs from 9 p.m. to 2 a.m. Sunday. Pro ball players show off their three-point and slam-dunk skills at three events All that fun starts at 8 p.m. and tickets start at $300.
The Chicory, 610 S. Peters St., New Orleans, will be the site of NBA Crossover, a three-day multimedia cultural exhibit showcasing the league and the impact on pop culture. NBA Crossover "will bring art, music, fashion and entertainment to the forefront in an intimate and highly curated environment."
Featured are virtual reality displays, sneaker and fashion areas, All-Star jerseys through the years, artist-designed memorabilia and large-scale imagery of iconic All-Star moments.
NBA Crossover is open Friday 4 p.m. to 10 p.m., Saturday and Sunday noon to 6 p.m.