The Krewe of Freret held its coronation ball Friday at Festival Hall Theatre at a black-tie event benefiting a local philanthropy.

Wearing the crowns as King and Queen Freret IV were Bobby and Allison Hjortsberg.

Sticking with tradition, the founders chose the king and queen based their contributions to the krewe.

The queen was the initial contact person for many of the building-block relationships that facilitated the success of the organization. A native of St. Petersburg, Florida, her majesty is a Loyola University of New Orleans graduate and works for Tulane University’s Athletic Department.

The king handled interactions with City Hall, the New Orleans Police and associated departments, facilitating the permit process. His majesty is a native of Savannah, Georgia, and is also a Loyola graduate. He serves on the National World War II Museum Youth Advisory Council and is a co-captain of the krewe.

Proceeds from the ball will benefit the Son of a Saint Foundation.

The public coronation ceremony will be held on the neutral ground of Elysian Fields Avenue at Royal Street, immediately preceding the Krewe du Vieux parade Saturday, Jan. 31.

Freret’s parade will roll down St. Charles Avenue Saturday, Feb. 7. Grand marshal emeritus Darryl “Dancingman504” Young will lead the procession.

The krewe was established by seven Loyola graduates in 2011 as a co-ed social organization that supports local industry, conducts service events that benefit the city at large, and preserves and enhances the longevity of Carnival traditions. The goal of the krewe is to unify young professionals and infuse vigor into the season while celebrating the revitalization of the Freret corridor.