BNI, a word-of-mouth referral organization, is forming a new chapter in the New Orleans area.

The new BNI chapter will meet at 11:30 a.m. Thursdays at Luke and Porter’s Family Restaurant, 1517 Metairie Road. The BNI group is seeking professionals who are interested in growing their business by maximizing their marketing efforts through word-of-mouth, referral networking.

Through BNI, members have the opportunity to share ideas, contacts and, most important, business referrals in a positive, supportive and structured environment. Only one person representing a professional specialty can join a BNI chapter.

BNI members participate in up to 52 networking meetings each year and receive tools to help them network effectively.

For information about the new BNI chapter and membership, contact Melissa Willis at (504) 339-9834. To learn about BNI Louisiana, visit www.bnilouisiana.com.