The four finalists in the inaugural Chevron PowerMoves Pitch contest will be presenting their business pitches on Saturday, July 5, at the Ernest N. Morial Convention Center as part of the 2014 Essence Festival presented by Coca-Cola. The winning pitch as selected by judges will receive $25,000.

PowerMoves NOLA is an initiative of the New Orleans Startup Fund that provides minority start-up businesses access to capital, high-impact mentors and technical assistance.

The 2014 finalists are:

  • Cheryl Contee, of San Francisco, co-founder of Attentive.ly, a tool to help businesses turn their existing customers into their No. 1 acquisition channel.
  • Delali Kpodzo, of Los Angeles, co-founder of We Are Onyx, an online platform dedicated to black beauty.
  • Nichelle McCall, of Cleveland, Ohio, founder and CEO of BOLD Guidance, which simplifies the process of applying to college by making it easy to manage and stay on top of deadlines and requirements.
  • Olubunmi ‘Boomie’ Odumade, of Washington, D.C., co-founder of Nexercise, a free app making healthy living a winnable game.

The Chevron PowerMoves Pitch is one of three Power Pitch events taking place during the July 4 weekend. At each event, representatives of minority-owned businesses will demonstrate to a panel of investment-minded judges why their start-ups are sustainable and poised for growth. The successful pitches will win a cash prize and access to a network of potential investors.