A philanthropic event hopes to help fill the coffers of about 300 New Orleans-area nonprofits by raising $1 million through a competitive, daylong fund-raising drive Tuesday.
GiveNOLA Day is organized by the Greater New Orleans Foundation.
This will be the first year the region is participating in the national, 24-hour donation event known as Give Local America. Hundreds of communities participate in the event nationwide.
“This is one day we can all support the great nonprofits in this community that do so much,” said Martha Landrum, vice president of marketing and communication for GNOF.
A competitive twist will play a significant role in the day’s events. The event’s website, www.givenola.org, includes a leader board listing the amount each group has raised and the total number of donors who have contributed to each.
That board will also be featured prominently from 11 a.m. to 2 p.m. Tuesday at a booth in Lafayette Square near a “donation station” that will allow residents to give to the organizations participating in the event. A DJ and food trucks will also be on hand in the square during the day.
Donations of $10 or more count toward the competition.
The competitive nature and limited time frame of the event are aimed at encouraging residents to become donors. GNOF has set a goal of getting 5,000 people to donate before midnight, Landrum said.
GNOF is also sweetening the pot for the participating charities. The foundation already has raised $226,000 in donations that will be divided proportionally among the nonprofits that raise money Tuesday, Landrum said.
In addition, another $96,000 in donated money has been set aside for prizes that will be awarded to nonprofits that, for example, raise the most or are selected through hourly drawings, she said.
The $1 million goal may seem ambitious for a single day, but Landrum said there’s precedent. Nonprofits in Lincoln, Nebraska, raised $1.3 million last year on their first day of giving, and those in Omaha raised about $3.1 million, she said.
A full list of the events occurring throughout the day is available on GNOF’s Facebook page.
GiveNOLA Day was praised by City Councilwoman LaToya Cantrell, who authored a resolution recognizing Tuesday as GiveNOLA Day. The resolution passed unanimously at the council’s meeting Monday.
“As you know, the real foundation and glue to ensuring that the city of New Orleans came back (after Katrina) was through our nonprofit organizations doing work servicing all ages every day,” Cantrell said. “The $1 million that we’re looking to raise will continue to fund these organizations” so they “can serve all of our residents.”