The New Orleans Advocate will be the official newspaper of Tulane Green Wave athletics and the sponsor of a fan deck in the new Yulman Stadium under a partnership announced Thursday.
The partnership comes as Tulane is preparing for the opening of the new $75 million stadium. It will allow New Orleans’ only seven-days-a-week paper to promote itself at Tulane home games.
“It makes sense since we’re the local paper, locally owned,” said Advocate owner John Georges, a Tulane alumnus. “We wanted to bring something important back to Tulane’s campus.”
New signage will be on display on a fan deck when the new stadium, which can hold 30,000 fans, opens with a game pitting the Green Wave against Georgia Tech.
“Without The Advocate and some of the other folks who have stepped out, it wouldn’t even be there,” Tulane Executive Associate Athletics Director Brandon Macneill said.
All told, The New Orleans Advocate and Georges and his wife, Dathel, contributed more than $500,000 to the university through the sponsorship, donations for the stadium and personal donations, Georges said.
Major donors to the stadium include Janet and Richard Yulman, Gayle and Tom Benson and Jill H. and Avram A. Glazer.
The New Orleans Advocate fan deck will be located near the end zone and surrounded by a glass wall emblazoned with the newspaper’s logo and covered by a tent. It will provide a space for groups of up to 200 people to watch the game while enjoying amenities including a bar, Macneill said.
Georges, who received a bachelor of science degree in management with an emphasis on accounting from Tulane in 1983, recalled watching the Green Wave play in the Superdome while he attended college, a span that saw the university chalk up three victories against LSU. In addition, he noted that multiple members of his family and his wife’s family graduated from Tulane, and he praised the school’s place in the wider community.
“The important role Tulane played in the rebuilding and recovery of New Orleans after Katrina was evidence of how important the school is,” Georges said.
The Georgeses have previously funded a lecture series at the school on the classics, and Dathel Georges’ family endowed a visiting chair at the law school in honor of her grandfather, James Coleman, who graduated from Tulane’s law school.
“Tulane is really grateful to the Georgeses for everything they’ve done, not just for the stadium but for the city,” Macneill said. “When young people leave here, we hope Tulane has helped mold them for the rest of their lives. It’s a positive reflection on us and on the university when those folks not only stay in New Orleans but contribute to it. Service to the community is one of the pillars that athletics and the university stand for.”
The New Orleans Advocate also partners with the New Orleans Saints and Pelicans, the LSU Tigers and the New Orleans Zephyrs.
The new stadium has come as there has been a renewed enthusiasm for Tulane athletics, a passion that will find a home in The New Orleans Advocate, Georges said.
“Over the years, Tulane athletics coverage has diminished, and I think you’ll see a marked difference in coverage of the University of New Orleans and Tulane in The New Orleans Advocate,” he said.