Five companies have been chosen to participate in a Jefferson Parish-based pitch competition during New Orleans Entrepreneur Week presented by IberiaBank, which is produced by the Idea Village.

The Jefferson Parish Economic Development Commission chose the five companies from more than 30 applications to the JEDCO Challenge, powered by First NBC Bank.

The finalists will compete at 2 p.m. March 23 at Southport Hall, 200 Monticello Ave., New Orleans. Each company will have seven minutes to present a live pitch in front of a panel of Jefferson Parish business leaders. Entrepreneurs will be scored based upon the live pitch, a condensed business plan submitted in advance of the competition and crowd vote. The entrepreneur with the winning pitch will receive a prize package of in-kind business services and direct capital.

The finalists are:

  • AxoSim Technologies, which uses “nerve-on-a-chip” technology pioneered by J. Lowry Curley and Michael J. Moore to assess the neurological safety and effectiveness of a new drug early in its development.
  • Cook Me Somethin’ Mister, which markets a jambalaya mix based on a recipe from Jambalaya Girl Kristen Preau’s father.
  • InnoGenomics Technologies, which develops innovative genetic testing solutions that solve crimes and save lives. The company is developing a liquid biopsy method to detect and monitor cancer through a minimally invasive blood test.
  • myMix Nutrition, an e-commerce store that allows individuals and organizations to formulate and purchase their own custom protein powder products.
  • Sock Spot (Pleasantree LLC), which addresses the problem of lost socks with an organizing toy rack that installs in the laundry area with suction cups. The rack is packaged with colorful character sock clips and an illustrated storybook about the adventure of a boy and his lost sock. Sock Spot teaches children order and tidiness, while saving time and money. Each purchase helps to fund autism research and family support.