Sidewalk ads on street corners in Mid-City have popped up again, according to an article on Gambit.
Ads for Zatarain's Crab Boil are painted in the disabled curb cuts at Bienville St. and N. Carrollton Ave. in Mid-City, the article reports.
Last week, chalk ads for a software company were stenciled on sidewalks in the French Quarter, upsetting residents and merchants. In 2012, Coca-Cola paid local graffiti artists to lay down Coke logos on French Quarter sidewalks during the Final Four tournament.
According to merchants in the area, it's a campaign by the New York-based firm GoGorilla Media, which promises "to create jaw-dropping guerrilla marketing campaigns that the public won’t soon forget."