WWL-TV posted a note on Facebook warning Cox customers that they may have to look elsewhere to find "some of your favorite programming" if a deal isn't reached with the cable company.
In the note, the TV station wrote that reaching an agreement with Cox is proving to be more difficult than usual.
"Over the past few years we have reached hundreds of multi-year agreements with cable and satellite companies all across the country, including some of the largest distributors in America like DISH, DirecTV, AT&T, and others," the station writes. "We have only had ONE situation where a major distributor stopped carrying our station – and that situation was resolved within a matter of hours.
"Now, we are negotiating an agreement with Cox and, unfortunately, so far Cox has refused to reach a fair, market-based agreement with us."
If no deal is reached by 10:59 p.m. on Friday, the station wrote, Cox customers are at risk of losing WWL-TV, WUPL-TV and Channel 15.
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