Photo provided by Charles E. Leche - At the kick-off for the 2015 GiveNOLA Day, Irma Thomas and Mayor Mitch Landrieu sing the GiveNOLA Day jingle with, back, Albert Ruesga, president and CEO of the Greater New Orleans Foundation.

The inaugural GiveNOLA Day in 2014 exceeded expectations with the highest average donation by region in the national event called Give Local America. Organized locally by the Greater New Orleans Foundation, more than 19,000 donors contributed an average of $147 to raise $2.25 million for 309 participating nonprofits.

The second annual GiveNOLA Day will be held from midnight to midnight May 5 and already, 380 nonprofits are eligible to receive donations. The deadline for nonprofits to sign up is March 17.

And being New Orleans, this year there’s even an official song by “Queen of Soul” singer Irma Thomas. Mayor Mitch Landrieu recently joined Thomas in singing the official song to proclaim May 5 GiveNOLA Day.

“One Day to Give as One,” with lyrics by Will Robinson, is performed on a PSA to spread the word that “A little giving goes a long way” during the 24-hour online giving day. This year’s goal is to raise $3 million for area nonprofits. A minimum $10 donation is required.

“We would like to see this day’s success grow in its second year,” said Albert Ruesga, president and CEO of the Greater New Orleans Foundation. “This day brings new donors to local nonprofits and helps make our region a more vibrant place to live.”

The organizations must be located in and seek funds for projects that benefit the Greater New Orleans Foundation’s 13-parish region service area of Assumption, Jefferson, Lafourche, Orleans, Plaquemines, St. Bernard, St. Charles, St. James, St. John the Baptist, St. Tammany, Tangipahoa, Terrebonne or Washington parishes.

A profile page must be set up and organizations must participate in a Nonprofit Mechanics Webinar offered March 13, 3-4 p.m.; March 27, 9:30-10:30 a.m.; or March 27, 3-4 p.m. Maximizing success and social media workshops are also available to increase the effectiveness of the organization’s outreach for GiveNOLA Day.

All 501(c)(3) nonprofit organizations in good standing with the IRS, nonprofit entities that have a fiscal sponsor, and 509(a)(3) organizations are eligible to participate. Details and online registration is available at

Donations during GiveNOLA Day go directly to nonprofits working on a broad range of issues. The Greater New Orleans Foundation does not collect any fees from contributions.

Sponsorships boast giving by providing lagniappe dollars, awards and hourly prizes that encourage nonprofits to reach new supporters during the 24-hour period. To become a sponsor for GiveNOLA Day, contact Donor Relations Manager Allie Betts at (504) 598-4663 or email

The Greater New Orleans Foundation began more than 30 years ago and has invested more than $100 million in the region.

Give Local America has helped raise more than $53 million for nonprofits across the country, and is sponsored by the Council on Foundations and technology partner Kimbia.

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