Think of it as a cross between Uber and a drive-thru daiquiri shop.

“It” is Drizly — a national company that sells and delivers alcohol to consumers too busy, lazy or inebriated to get it themselves. And as of this week, the company is launching its service in New Orleans.

Of-age customers can shop for hundreds of products, including beer, liquor, wine and mixers, with a smartphone or desktop. Delivery is typically within 40 minutes, said Bryan Goodwin, Drizly’s vice president of sales and retail operations.

For now, delivery service is available across New Orleans west of the Industrial Canal, as well as in Old Metairie and Old Jefferson. That area could grow if more retailers sign on with the service, Goodwin said.

So far, the Boston-based Drizly has joined with Pearl Wine Co. and Brady’s Wine Warehouse, which opened this year on Oretha Castle Haley Boulevard.

It works like this: Depending on their location, a customer can use Drizly to shop from the store’s inventory. When an order is placed, the retail store is responsible for making the delivery; Drizly simply runs the software and facilitates the transaction.

The price of the booze is the same as it is in the store. Drizly charges a $2 delivery fee, and customers are expected to tip the driver, typically 10 percent, Goodwin said.

Drizly also makes money by charging its retail partners a monthly licensing fee based on the amount of the orders that move through the app.

Brady’s owner Patrick Brady already has hired two drivers in anticipation of the service, which he expects to become popular.

“I just saw how important it was,” Brady said. “This is a new revenue stream for a new business, and we have to take advantage of it. Mobile ordering, for many things, is kind of where everything’s headed. Think Uber and stuff like that. It was only a matter of time before something like that would happen with liquor and wine.”

Though it may seem like an obvious draw for college campuses — after all, it was launched by two Boston College students in 2012 — the service’s average customer is in the 29 to 34 age range and typically orders about $65 worth at a time.

Drizly is available in about a dozen cities across the country.