Mayor LaToya Cantrell formally presented her administration's own spin on the fleur-de-lis Wednesday as she unveiled a new logo embedded in a trio of paintings aimed at boosting the "City of Yes" motto she has adopted.
The logo, by New Orleans artist Ursula Rochon, features an image of the Central Business District skyline across the base of the fleur-de-lis' petals, replacing a plain band that has featured in recent administrations' takes on the city's symbol.
Cantrell unveiled the logo and three paintings for the city's tricentennial featuring the logo and familiar New Orleans themes of music and Mardi Gras Indians as part of the "City of Yes" theme she has touched on in speeches and her administration has pushed on social media in the month since she took office.
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"Yes to inclusion, yes to intentionality, yes to equity, yes to growth and prosperity for all of our citizens and residents of the city of New Orleans, and that is the type of culture we are really being intentional about creating within city government," Cantrell said at Rochon's Roux Maison art gallery in the Warehouse District.
"We know that city government cannot do it all, but when city government embraces all through the spirit of yes, then it sends a message to the communities throughout our city that we are here for prosperity, we are here for growth, we are here for love, no matter who you love," she said.
Social media posts from the mayor's account have in recent weeks also featured small images of the logo unveiled Wednesday.
City officials have said the logo, which Rochon donated to the city, will be used in social media posts and for similar purposes.
Rochon also presented the mayor with a painting of street tiles spelling out "Cantrell."
The slogan "City of Yes" is a riff on a now eight-year-old kerfuffle over, of all things, the city's web address.
Throughout the term of former Mayor Ray Nagin, the city's website could be found at www.cityofno.com. The negative implications of being the "City of No" did not go unnoticed.
Newly inaugurated Mayor Mitch Landrieu's administration didn't take Maddow up on the offer. Landrieu did, however, change the website to nola.gov during a redesign several months later.