WWL-TV has named Keith Esparros, born, raised and educated in New Orleans, as the station’s executive news director.

Esparros began his career by answering phones at Channel 4. Eleven years later, he was the station’s executive producer.

WWL-TV and The Advocate frequently join forces on investigative projects and collaborate in various other ways as part of a partnership.

Esparros left New Orleans’ CBS affiliate for a job as managing editor of KNSD-TV (NBC) in San Diego. He later helped create and launch KTTV’s Fox Morning News and Good Day LA broadcasts in Los Angeles. Esparros also served as assistant news director at KNBC, the NBC flagship station in Los Angeles.

“Keith’s experience, coupled with his New Orleans and WWL-TV roots make him the perfect choice to lead our news team into the future,” said WWL-TV President and General Manager Tod Smith. “He brings a track record of innovation and success and, most importantly, a sense of what it takes to tell the stories that matter most to south Louisiana.”

Esparros said his first task will be to refamiliarize himself with the market and what’s going on at WWL.

“It’s a little hard for me to say at this point, ‘Hey, this is exactly the first thing I want to do,’ ” Esparros said. “But I think WWL has always been a great station. It is a great station now, and my hope is to ensure its greatness into the future.”

Esparros takes over the position left vacant by the January departure of Bill Siegel, who took a job as director of news strategy for E.W. Scripps Co. Siegel joined WWL in 2011. During his time there, Siegel helped to modernize the station and return it to market dominance.

Esparros is a graduate of Brother Martin High School and Loyola University. He is married to former WWL-TV anchor/reporter Judy Storch.

Esparros will start his new job on June 15.