Co-Funded, a New Orleans-based crowd-funding platform, launched on Mardi Gras.
Unlike other crowd-funding sites, Co-Funded is aimed at users who want an existing company, group or organization enhance existing products or services.
For example, a project might include adding new features to a software application, asking playgrounds to install new equipment, or proposing someone shave his or her head for a charity. Anything that can be solved through crowd-funding is a potential project, according to Co-Funded.
"Getting high-quality feedback from customers has always been a difficult thing. Co-Funded aims to provide the highest quality feedback possible - things that customers want so badly, they would pay to make them happen," said Ben Holness, co-founder of the new company. "At the same time, it involves the customer base in the decision process, strengthening the company-customer bond."