Redfin, the nine-year-old cut-rate, high-tech real estate brokerage is entering the New Orleans market Tuesday.
The company that began in Seattle in 2006 brags that its agents charge sellers only 1.5 percent of the sales price on their property — half of the trade’s traditional 3 percent commission.
Redfin agents are paid a salary, plus benefits, and earn bonuses that are based on customer satisfaction surveys, company officials noted.
Over the past nine years, Redfin has expanded its services to 70 major U.S. cities.
“New Orleans is brimming with Southern charm and hospitality,” said Caren Morgan, a 17-year local real estate veteran who will spearhead Redfin’s move into the Crescent City market.
Redfin’s market entry, at least initially, does not include an office.
“Redfin agents rarely meet clients in the office,” said Amy Musser, Redfin communications manager. “They’re out meeting clients at homes and coffee shops, whatever is easiest for them. We’ll consider a brick-and-mortar location if it’s deemed necessary.”
New Orleans residents can now search for Redfin’s local offerings on the firm’s website or through the Redfin iOS and Android apps. Redfin officials also noted that all reviews for Redfin agents are published on their online profiles.
“From the French Quarter to the Garden District, New Orleans is a city unlike any other, rich in history and full of flair,” said James Marks, Redfin regional director. “Its local culture, warm climate and revitalized economy and infrastructure have made New Orleans one of the fastest growing cities in the country.”
Baton Rouge is on the list of next-wave openings, Musser said.
“We do expect to expand to Baton Rouge in the near future, but are still hiring right now,” Musser said.