The Synch Up entertainment business conference runs through two weekends, April 25-26 and May 2-3, at the New Orleans Museum of Art. Admission is free, but space is limited and registration is required. See www.jazzandheritage.org/sync-up for information. Here are some of the highlights.

Interviews with:

  • Ronald “Slim” Williams, co-founder of New Orleans rap label Cash Money Records.
  • Don Was, recording artist, multi-platinum record producer and president of Blue Note Records, Hollywood, Calif.
  • Frank Riley, booking agent whose firm High Road Touring, Sausalito, Calif., has represented performers including Robert Plant, Wilco and Lucinda Williams.
  • Ken Weinstein, publicist and president of Big Hassle Media, New York, N.Y., and a key player in careers of artists including T. Bone Burnett, Tom Petty & the Heartbreakers.

Panel discussion topics:

  • How to convert social media followers into customers.
  • Making money from smartphone apps
  • How folk group Hurray For the Riff Raff became New Orleans’ latest hot music export.
  • Launching a music career by placing songs in TV commercials.
  • Artist development in today’s music industry.
  • Designing websites that work for musicians.
  • What Louisiana’s entertainment incentives mean for locals.

Sync Up Cinema-April 28-30:

  • A screening of “Bayou Maharajah,” Lily Keber’s smash film about pianist James Booker.
  • Allen Toussaint tribute, with a debut of a new documentary about his music and career.
  • Screening of “Vanishing Pearls,” a documentary on the BP oil spill.
  • How to navigate the film festival circuit.
  • The best in Louisiana-produced short films.

Launch Fest-May 1:

  • Presented by LaunchPad, the day-long conference brings together entrepreneurs, mentors and investors for networking, workshops and business plan pitches.