Jefferson Chamber Young Professionals will sponsor a Fat City Festival on Nov. 15, the first of what the group hopes will become an annual event for an area the parish is trying to rebrand as a destination for young people.

The festival, from noon to 5 p.m. on 18th Street, will highlight the local businesses that civic and business groups say can be a cultural anchor for revitalizing Fat City, an area bounded by West Esplanade Avenue, Severn Avenue, Veterans Memorial Boulevard and Division Street.

Jefferson Parish officials began taking steps three years ago to clean up the image of Fat City, which, for many years, has often been associated with rowdy bars and strip clubs, to try to make it a walkable commercial neighborhood built on unique local businesses that might one day attract apartment and condo developments.

The festival — billed as “a celebration of Jefferson Parish culture in the community’s most up-and-coming area” — also will include live music and food.

The chamber group is looking for a logo for the festival. It is asking residents to submit entries by Aug. 29, with the winner decided by popular vote.

Contest details and sponsorship information are available at jeffersonchamber.org.

Businesses interested in getting involved are asked to contact Brittany Gilbert at (504) 835-3880 or brittany@jefferson chamber.org.

Fat City’s neighborhood improvement group resurrected an image of a paunchy, winking cat found on a sticker on a window of an old apartment building there as its official logo this spring as part of the ongoing rebranding initiative.