Roy Burns is taking to the airwaves in his quest to become the north shore’s next district attorney.
The mostly self-funded candidate in the race for DA of the 22nd Judicial District, which includes St. Tammany and Washington parishes, has filmed six TV spots to run on local broadcast and cable channels, according to his campaign.
Burns’ spots feature his family, including his wife, a U.S. Army Reserve Colonel.
Burns was one of the first candidates to jump into the race to replace embattled longtime DA Walter Reed, who is not running for re-election. The TV ads will supplement radio ads that have been running since July.
Burns appears to be following the playbook of Charles Preston, who as a self-funded outsider defeated a better-connected Leanne Truehart in the race for St. Tammany Parish coroner after the office’s longtime occupant was brought down by scandal. Lacking Truehart’s ground game, Preston took to the air in a series of slick ads that featured his family, including Preston talking candidly about his brother’s suicide.
Like Truehart, Brian Trainor has raised six figures from diverse sources, and as a former assistant district attorney under Reed and current chief deputy of St. Tammany Parish Sheriff Jack Strain, has some of the parish’s political heavyweights behind him. Unlike Truehart, Trainor has gotten into the TV game early, launching his first advertisements this week.
There is another common thread linking Burns and Preston: political consultant James Hartman worked on Preston’s campaign and is working on Burns’ as well.
Burns faces three opponents in the November race: Trainor, Alan Black and Warren Montgomery.
Follow Faimon A. Roberts III on Twitter @faimon.