A pair of men wielding a military-style rifle burst into a men's clothing store in Metairie late Wednesday morning and stole upscale shirts, shoes and jeans, the Jefferson Parish Sheriff's Office said.

The stick-up at Jeff's Haberdashery in the 3300 block of Severn Avenue occurred about 10 a.m. A customer and two employees were forced to lie on the floor while the robbers — one of whom carried a long gun — picked out clothes and shoes from "higher-end brands," Sheriff Joe Lopinto said.

The robbers managed to flee the store, but Lopinto said investigators had leads and were working toward making arrests. 

Lopinto said it was possible the business was targeted by someone who knew it carried merchandise from renowned brands. He also said the hold-up was unusual for an agency that mostly investigates robberies involving cash or cars.

A worker who sounded shaken when he answered the phone at the store said no one was injured during the incident. He soon excused himself to speak with Sheriff's Office detectives.

A store official later told WDSU-TV that the robbers stole between $50,000 and $60,000 in merchandise. 

Founded in the 1970s, Jeff's Haberdashery has locations in Metairie and Algiers.

It carries suits that cost roughly $1,500, according to a 2016 menswear industry magazine article. That article says the store's strong sellers include shirts that retail for nearly $300. 

The Metairie location sits in the same strip mall as the popular Morning Call beignet shop. It is in a busy commercial corridor, just across 17th Street from Lakeside Mall. 

Photographer Matthew Hinton contributed to this report. 

Follow Ramon Antonio Vargas on Twitter, @RVargasAdvocate.

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