There's no doubt the Atlanta Falcons have been on the brunt end of an endless amount of trolling since blowing a 28-3 lead against the New England Patriots in Super Bowl LI in 2017.
But one bit of trolling executed by Patriots owner Robert Kraft appears to be the straw that broke the camels back for Falcons owner Arthur Blank.
In a report from the New York Times, Blank admits Kraft's not entirely subtle celebration of the Patriots win with 283 diamonds embedded into each Patriots player's 10-karat white gold Super Bowl rings rubbed him the wrong way.
In fact, Blank told Kraft the move "kind of pissed (him) off," while the two longtime friends were in New York last summer to help determine the salaries of the N.F.L.'s top executives, including commissioner Roger Goddell.
"Blank, who bought the Falcons in 2002, mostly took the loss and the attendant trolling in stride," the report said. "But the ring stunt bothered him. He found it unnecessary and tacky.
"'I said to Robert, 'You didn't have to do the 28-3 in the ring,' (Blank) told me recently. 'It kind of pissed me off.'"
Read the NYT's full report here.
It's not so much settling the score with the Atlanta Falcons — more reminding them of it.
Consider it a friendly reminder.