The Allstate Sugar Bowl, one of the premier college football bowl games in the country, is taking on title sponsorship of the championships held by the Louisiana High School Athletic Association (LHSAA) beginning with the 2014?15 academic year.
The partnership between the prominent amateur athletic organizations was announced at a press conference in the Mercedes?Benz Superdome on Thursday.
“The LHSAA is very excited to partner with the Allstate Sugar Bowl in our high school state championship event series for the next six years,” LHSAA executive director Kenny Henderson said. “We are sincerely appreciative of the bowl’s unprecedented contribution to our organization and thank them for their title sponsorship of LHSAA state championship events. In doing so, the Allstate Sugar Bowl will join the LHSAA in recognizing and supporting our student?athletes who participate in the highest level of high school sports throughout Louisiana.”
“The Sugar Bowl Committee has always believed in and supported high school athletics in Louisiana, so we couldn’t be happier to partner with the LHSAA on this venture,” Allstate Sugar Bowl CEO Paul Hoolahan said. “The core mission and value sets of the two organizations align so neatly, that it’s just natural for us to work together. We look forward to supporting the development of young people in our state through athletic competition at the highest level.”
The Allstate Sugar Bowl has been involved in the sponsorship of many LHSAA championship events in the past, including baseball, football, soccer, swimming and tennis. The Bowl sponsored the LHSAA Football Championships from 2000?2005.
In addition to high school events, the Allstate Sugar Bowl is involved in numerous amateur sporting events at the collegiate, AAU and youth levels. All of these activities serve the organization’s original mission of generating tourism for the region through athletics. To that end, Bowl events last year generated $250.48 million in economic impact for the region, and over the last decade have created over $2 billion in impact, producing nearly $170 million in direct tax revenue for New Orleans and Louisiana. With the new LHSAA arrangement, the Sugar Bowl Committee now sponsors or administers 42 annual events, all of which will play a role in driving economic benefit for the city and state.
The first state events sponsored by the Allstate Sugar Bowl in the new LHSAA arrangement will take place in November with the championships for boys and girls cross country, boys and girls swimming and girls volleyball.