Rock 'N' Bowl launched in Lafayette with a high-end restaurant attached to the iconic bowling alley.

On the heels of celebrating its one-year anniversary here in Lafayette, owners are switching gears. The new concept, according to marketing manager Larry Hamburger, is just a better fit for the culture of Acadiana and for downtown Lafayette customers.

"After a year in the market, we realized that Rock 'N' Bowl needed a restaurant that melds the affordable and fun atmosphere of the bowling alley while also giving those working in the downtown area another choice for lunch — martinis included," Hamburger said. 

The new restaurant, 905 Jefferson St., will be called Tiniball. It will offer meatballs and martinis along with sandwiches, salads, boudin balls, fried bread pudding poboys, chicken tenders. It will also offer wine, cocktails and beer.

The restaurant opened Wednesday, and will be open for lunch starting at 11 a.m. Wednesday-Sunday. Customers will be able to order from the full menu inside the bowling alley.

"We are certainly the 'One Stop Dine and Rock' in Lafayette," CEO Johnny Blancher said. "You can now enjoy a meal at any time while having fun bowling, playing games, listening to music or watching the big game."

The move comes as Rock 'N' Bowl marked its first year in Lafayette. The Blanchers had eyed the market after Hurricane Katrina as one with potential and landed the space after two or three deals fell through.

They bought the 56,000-square-foot, five-story building for $2.5 million in 2016, two years after Whitney Bank moved out, according to earlier reports. 

Acadiana Business Today: Rock 'N' Bowl switches gears on restaurant, to open Tiniball Martinis and Meatballs; SouthStar Urgent Care to add 26 more locations, over 350 jobs by end of 2020

Email Dan Boudreaux at dboudreaux@theadvocate.com.