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The biggest reach. The
most powerful tools.

The Advocate leads the region in exposure, and we offer a wide variety of tools across all screens - desktop, mobile, and tablet - to help drive customers to your business. Discover what we can do for you.

Talk to an advertising specialist
Reveal ad example

Reveal

Ad unit runs at the top of our website.

  • View specs
  • Examples

Reveal ad examples

  • Single image
  • Multiple images
  • Video

Desktop

  • 1920×600
  • Animated, video (optional) or static
  • Max File size: 150k
  • Can include up to three images
  • File format: jpg, png, YouTube
  • Max video length: 15–30 seconds
  • Max of one video
  • Max of one URL clickthrough
  • Third-party ad tags not accepted

Mobile

  • 800×250
  • Static only
  • Max File size: 80k
  • File format: jpg, png
  • Third-party ad tags not accepted
Sliding Billboard ad example

Sliding Billboard

Large banner pushdown shown on both desktop and mobile.

Appears expanded once per reader per day.

  • View specs
  • Example

Desktop

  • 1170×50
  • Static
  • File size under 100 KB
  • Leave blank a 100px overlay on right for expand/close button
  • Accepted file formats: jpg, png
  • Third-party ad tags not accepted
  • 1170×300
  • Static
  • File size under 100 KB
  • Accepted file formats: jpg, png
  • Third-party ad tags not accepted

Mobile

  • 480×50
  • Static
  • File size under 40 KB
  • Leave blank a 50px overlay on right for expand/close button
  • Accepted file formats: jpg, png
  • Third-party ad tags not accepted
  • 480×250
  • Static
  • File size under 40 KB
  • Accepted file formats: jpg, png
  • Third-party ad tags not accepted
Sliding Billboard + Site Skin ad example

Sliding Billboard + Site Skin

The two largest on page ads that we offer together in one package!

Sliding Billboard appears expanded once per reader per day.

  • View specs
  • Example

Sliding Billboard desktop

  • 1170×50
  • Static
  • File size under 100 KB
  • Leave blank a 100px overlay on right for expand/close button
  • Accepted file formats: jpg, png
  • Third-party ad tags not accepted
  • 1170×300
  • Static
  • File size under 100 KB
  • Accepted file formats: jpg, png
  • Third-party ad tags not accepted

Sliding Billboard mobile

  • 480×50
  • Static
  • File size under 40 KB
  • Leave blank a 50px overlay on right for expand/close button
  • Accepted file formats: jpg, png
  • Third-party ad tags not accepted
  • 480×250
  • Static
  • File size under 40 KB
  • Accepted file formats: jpg, png
  • Third-party ad tags not accepted

Site skin desktop

  • 500×1100 (×2)
  • Static
  • File size under 100 KB
  • One image anchors to the left side of the browser window, the other to the right
  • Accepted file formats: jpg, png
  • Third-party ad tags not accepted
Mobile banner ad example

Mobile Banner

Mobile ad spanning the width of a mobile screen.

  • View specs
  • Example

Mobile

  • 320×50
  • Animated or Static
  • File size under 100 KB
  • Accepted file format: jpg, png, gif
  • Third-party ad tags are accepted
Medium Rectangle ad example

Medium Rectangle

The most common ad on the internet, large and well positioned on the page for your message.

  • View specs
  • Example

Desktop

  • 300×250
  • Animated or Static
  • File size under 100 KB
  • Accepted file format: jpg, png, gif
  • Third-party ad tags are accepted
Leaderboard ad example

Leaderboard

The largest dedicated ad guaranteed at the top of each page.

  • View specs
  • Example

Desktop

  • 728×90
  • Animated or Static
  • File size under 100 KB
  • Accepted file format: jpg, png, gif
  • Third-party ad tags are accepted
Expandable Video ad example

Expandable Video

Medium Rectangle that expands and appears above content.

  • View specs
  • Example

Desktop Only

  • 300×250
  • Need static 300x250 (JPG or PNG) - File size under 100 KB
  • Need original video file
  • Need logo
  • Need Clickthrough URL
  • Need URLS for Social Media Channels (Optional)
  • Third-party ad tags not accepted
Bottom Bar ad example

Bottom Bar

Ad stays at bottom of viewer's screen.

  • View specs
  • Example

Desktop

  • 1170×50
  • Static
  • File size under 100 KB
  • Accepted file formats: jpg, png
  • Third-party ad tags not accepted

Mobile

  • 480×50
  • Static
  • File size under 40 KB
  • Accepted file formats: jpg, png
  • Third-party ad tags not accepted

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