Piccadilly is introducing two new restaurants in the Baton Rouge market this year: a freestanding “to go” location and a prototype offering new dishes such as Nashville hot chicken and healthy baked fish.
Piccadilly to Go will be a 1,500- to 2,000-square-foot restaurant with a drive-through window. Customers will be able to order dishes in person, by phone or online. Officials with the restaurant chain said to-go orders have grown 21 percent over the past year. To-go orders now account for a third of Piccadilly’s sales.
“We are positioned for growth and the key is that we’re adapting to our guests’ needs for convenience,” said Piccadilly CEO Azam Malik. “Families want fresh, affordable, homestyle meal options, even though they don’t always have time to shop and cook.”
The restaurant will be located on Lee Drive, near Highland Road, said Max Jordan, a Piccadilly spokesman. The restaurant is expected to open by July. The menu at the to-go location will have all of the Piccadilly favorites, such as fried catfish, roast beef, fried chicken and chopped beef.
A Piccadilly to Go has been open in Jackson, Mississippi for several years. Memphis is also set to get a to-go location in June.
Many Piccadilly restaurants have separate areas for to-go orders, Jordan said. But the new freestanding stores take this concept a step further, allowing for customers to pick up orders without leaving their vehicles.
"The sales at these to-go areas have been strong," Jordan said. "We figured we would give this a try."
In addition to Piccadilly to Go, the company will debut a new prototype restaurant in the Baton Rouge market at the end of the year. The menu will offer Piccadilly’s favorite items and add new dishes, including chicken with mango habanero salsa and barbecued rib tips. New menu items will be tested on a frequent basis.
Jordan wouldn't disclose the location for the restaurant because a lease has yet to be signed. But the restaurant will be about 8,000 square feet, a bit smaller than the typical Piccadilly which is 12,000 to 15,000 square feet. About 50 to 70 people will work in the restaurant, the same as a standard Piccadilly.
“Physically, it will be significantly different,” than the typical Piccadilly, he said. The serving line and the dining room will be modernized.
Baton Rouge-based Piccadilly has 40 restaurants across the South.