Baton Rouge General's annual 'Pop-Up Pink Pumpkin Patch' was held Tuesday, Oct. 8, 2019, as part of the hospital’s breast cancer awareness campaign promoting annual mammograms for women 40 and over.
About 6,000 special pink 'Porcelain Doll' variety pumpkins were put out by hospital volunteers the night before, about 500 of them at the 'mini-pop-up' at BRG's Mid City campus, and the rest in a field at Bluebonnet and Picardy Avenues. Members of the public could bring home a pumpkin for free, to display in honor of breast cancer awareness, take pictures at photo displays, and at the Bluebonnet campus they could play pumpkin tic-tac-toe and bowling games, and move pumpkins around a kid-sized checkerboard. Pink t-shirts with the slogan 'Protect Your Pumpkins' were also sold to support the cause and heighten awareness.
Women in the U.S. have a 1-in-8 lifetime risk of being diagnosed with breast cancer, and a mammogram can often detect breast cancer early, when the lump is so small it can't actually be felt.
Twenty-five percent more mammograms were scheduled at BRG last October during 2018's inaugural pink pumpkin campaign, compared to the previous October, thanks in part to increased awareness, BRG said.