Donald Trump has agreed to sell the Miss Universe Organization to talent agency and marketing firm WME-IMG, according to a report by CNN Money.

Trump is flipping the pageant business less than a week after he purchased the 51% stake he didn’t already own from NBC Universal, ending a 13-year partnership, CNN reported. Along with the Miss Universe competition, the company also runs Miss USA and Miss Teen USA. The purchase price was not disclosed.

The Miss USA was held in Baton Rouge for the past two years. The 2015 pageant was embroiled in controversy after Trump made inflammatory comments about Mexicans that led NBC and Univision to pull the pageant from their broadcast and some sponsors, judges and entertainers to drop out of the show.

See the CNN story here.