Manship School of Mass Communication students at LSU received second place in the National Organ Donation Awareness Competition on Nov. 9 at the Public Relations Student Society of America National Conference in Atlanta.
The students created and executed a campaign for Louisiana Organ Procurement Agency to spread awareness of organ donation across campus, a news release said.
“This award would not have been possible without the support of our professor, Dr. Jinx Broussard, or LOPA’s community educator, Lori Steele,” said Francesca Brewer, a 2015 Manship School graduate.
As part of one of Broussard’s courses, eight Manship seniors formed Impact Communications, a student-run public relations firm, that partnered with LOPA to run a semester-long educational and awareness campaign about the lifesaving importance of organ donation.
Impact Communications held a free on-campus event, Live to Give, to educate LSU students on how to participate in an organ donation, as well as other stewardship efforts. The events resulted in 139 people signing up for organ donation.
After completing the course, Impact Communications represented the concentration of public relations in the 2015 Manship School Capstone Colloquium, the release said. Seniors Courtney McGuffee, Brewer, Bradley Williams, Maddie Duhon, Sean-Patrick King, Rebecca Herring, Ellen Wagner and Ariana Carter created and implemented the campaign in spring 2015.