WBRZ-TV said Wednesday that an agreement that allows satellite company Dish to air the local ABC affiliate station will expire Friday, with negotiations for a new contract hitting an impasse after several extensions.

WBRZ General Manager Rocky Davobal said the station and Dish have been in talks since a June 30 contract expiration.

“Dish has refused to enter into a carriage agreement on terms consistent with those of other pay TV companies, which have recently entered into agreements with our station,” Davobal said. He said Dish “pays other, considerably less popular program providers some four times the rate the station is asking in payment for its more highly rated signal.”

Daboval expressed hope the impasse will be resolved and Dish’s subscribers will not lose access to WBRZ-TV on Friday. Alternatives for Dish subscribers would be receiving the station over the air or finding other providers.