Cohn Turner, the high-end clothing retailer that has been in Baton Rouge for more than five decades, officially changed on Tuesday to Perlis, the New Orleans-based company that bought it in November.

Perlis, the apparel retailer known for its crawfish logo, has renovated the Jefferson Highway store and will carry many of the same Cohn Turner had, but will expand offerings in sportswear and accessories.

Perlis named Baton Rouge resident Bobby Berthelot, who spent six years as a sales consultant and made-to-measure clothing specialist for Brooks Brothers, the store’s general manager.

Company President David W. Perlis said the decision to rebrand the store came from conversations with customers in Baton Rouge.

“Those discussions confirm a Perlis store in Baton Rouge is best for our valued customers,” Perlis said in a news release. “We saw this as a perfect opportunity to act on our desire to contribute something new to a city which we have long aspired to be a part of.”

Perlis is owned and operated by second- and third-generation Perlis family members. Founded 75 years ago, the company trademarked its crawfish logo in 1980.