Gonzales-based Ralph Sellers has purchased the Brian Harris Chevrolet auto dealership and rebranded it.
Ralph Sellers bought the land for the dealership at 15015 Florida Blvd. for $4.7 million in a deal that was filed Friday evening with the East Baton Rouge Clerk of Court’s office. The remaining terms of the sale were not disclosed. The business is now operating as Ralph Sellers Chevrolet.
Max Sellers, dealer-operator, said all 66 employees at the Chevrolet dealership have been retained. This is the second location for Ralph Sellers, which operates a Chrysler Dodge Jeep Ram dealership and a Hyundai dealership on Airline Highway in Gonzales.
“We’ve made a concerted effort since 2015 to expand,” Sellers said. “We wanted to find a good opportunity so we could jump on it.”
Operating a Chevrolet dealership fits in with Ralph Sellers, which boasts it is the top Ram dealer in the state. “We know domestic truck sales and Jeep sales,” Sellers said. “Chevrolet is a wonderful American brand.”
Brian Harris still operates Audi Baton Rouge, Harris Porsche and Brian Harris BMW Mini dealerships, all on Airline Highway.
This story has been changed since it was first published to reflect how much Ralph Sellers paid for the land.