Shades Sunglasses and Casual Apparel is opening its first Baton Rouge location this fall in Perkins Rowe.

The Orange Beach, Alabama-based retailer, will move into a 3,432-square-foot space between the Kendra Scott jewelry boutique and Francesca’s.

Shades was founded by Joe and Mary Jernigan in 2004. The retailer specializes in sunglasses, swimwear and casual apparel, carrying merchandise from brands such as Costa del Mar, Maui Jim, Ray-Ban, Southern Tide, Vineyard Vines and Southern Marsh.

“We’re excited to bring our retail concept to Perkins Rowe, which we feel will be embraced by the Baton Rouge and LSU market because of the variety and quality of our lifestyle merchandise,” said Joe Jernigan.

Shades has six stores, including locations in Spanish Fort, Alabama; Rosemary Beach, Florida, and Flowood, Mississippi. There are plans to open a Lafaytte location.

Carmen Austin of Saurage Rotenberg Commercial Real Estate represented Shades.

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