The Louisiana Small Business Development Center at Southeastern Louisiana University will host a free workshop March 7 titled “Drive New Business with Social Media.”

Scheduled from 9 a.m. to 11 a.m., the workshop will be held at the Southeast Louisiana Business Center, 1514 Martens Drive, in Hammond. The program is co-sponsored by the Greater Hammond Chamber of Commerce and will focus on the use of social media to drive more new and repeat business for organizations.

“You know you should be on social media for your business or nonprofit, but do you know why?” asked Sandy Summers, assistant director of the Small Business Development Center. “Do you know which social media platform will have the biggest bang for your buck? And when you start your profile, do you know what to say and how to grow your following?”

Summers said the session will answer those questions and more. Participants will be able to determine the platform that’s right for them and their organization; announce their presence and build a network; create and share content that encourages action; understand social media advertising and learn about options; and convert social media into potential customers by growing an email list.

Guest speaker for the event is Kim Walker, of 5 Stones Media in Hammond.

Participation is guaranteed only for preregistered attendees. For information or to register, call (985) 549-3831 or visit lsbdc.org.